About us
In a world where migration is a constant reality, women who arrive as newcomers face unique challenges in seeking a better life in foreign lands. However, amidst these challenges, initiatives like "Women in Touch" emerge, an organization established in Edmonton, Canada, that supports migrant women seeking a better life away from their home countries and those who wish to create community and build connections that enrich their personal and family growth, enhancing their quality of life.
It is a meeting place where professional women who come to live a new life in Canada, initially in the city of Edmonton, receive support in their migration process, sharing with new friends and, above all, creating bonds of friendship and collaboration.
From dream
to reality Conecting Inmigrant women
Women in Touch was created by its Director, Isabel Cristina Cardona, who, together with a valuable team of collaborators, works around five services aimed at strengthening the adaptation and personal development process of women in their new environments:
1. Community building and networking.
2. Women’s empowerment.
3. Economic Independence.
4. Directed English language learning.
5. Timebank.
Women in Touch
Our Team
Natalia Lozano Cardona
Leader of Multimedia and Image
Photographer and bachelor’s degree student in Design with an emphasis on product and portrait photography, with 4 years of freelance experience in event photography as well as urban, portrait, and studio photography. She is proficient in various Adobe programs such as Illustrator, Photoshop, InDesign, Lightroom, and Premiere Pro. Natalia also has knowledge in marketing design for social media and collaborative branding, having worked with entities such as Artisas, Euphoria Entertainment, Azúcar Taco House, and Grown Alchemist, among others.
Natalia Lozano Cardona
Leader of Multimedia and Image
Photographer and bachelor’s degree student in Design with an emphasis on product and portrait photography, with 4 years of freelance experience in event photography as well as urban, portrait, and studio photography. She is proficient in various Adobe programs such as Illustrator, Photoshop, InDesign, Lightroom, and Premiere Pro. Natalia also has knowledge in marketing design for social media and collaborative branding, having worked with entities such as Artisas, Euphoria Entertainment, Azúcar Taco House, and Grown Alchemist, among others.
Nelson Quiceno
Leader of Technology and Innovation
Engineer in Systems and Computer Engineering. He has extensive experience in data science, machine learning, artificial intelligence, and cloud computing. He has a strong background in creating data models and implementing data mining and artificial intelligence algorithms, excelling in transforming complex data into actionable information. He is a professional with over 25 years of experience in managing software and data projects. He has a deep understanding of every aspect of the development process, allowing him to deliver high-quality products that help end-users achieve their goals. He continuously evolves with technology, utilizing the best tools and methods available to ensure excellence.
Isabel Cristina Cardona
Executive Director
Social Communicator – Journalist and Specialist in Social Management, with over 20 years of experience in public and private sector companies, as well as in university teaching. She focuses on coordinating corporate communications, image strategies, internal and external communication, coordination of traditional and digital media – social networks, media relations, event management, and planning and execution of both academic and social management projects. She is an external provider coordinator, handles crisis management and teamwork, and has coordinated social management projects, directed university promotion, and organized commercial and marketing positioning events.
Martha Isabel Narvaez
Leader of Programs and Services
Social Worker and Specialist in Pedagogy, master’s in education and human development, and Doctor in Social Sciences, Childhood and Youth. She has over 20 years of work experience in the public and private sectors, directing higher education programs, university teaching, social research, planning, and execution of social policies. Additionally, she has experience in advising, developing, and executing projects for the educational and community sectors, focusing on childhood and youth in regions such as Choco, Nariño, Putumayo, Cauca, and Valle del Cauca. She possesses knowledge and skills for efficient performance in social research, human rights, peacebuilding, technical assistance, humanitarian aid, and academic quality management.
Morena Martinez
Leader of Marketing and Public Relations
Business Solution Technician from Georgetown University and a Public Relations Technician from Leonardo Da Vinci University, Morena has worked in data processing and logistics for companies such as Pro-Development S.A. de C.V. At Livsmart Las Americas – Pepsico, she was an Export Executive for Gatorade, responsible for handling logistics and export documentation in her home country, El Salvador. She has served as a representative of El Salvador in customs rounds in Central America and as a negotiator of free trade agreements in the Northern Triangle of Central America, Mexico, the United States, and Colombia. Currently, she is dedicated to the health sector, working as a Registered Therapeutic Massage Therapist in Alberta.
Patricia Gomez Avila
A publicist from Universidad Jorge Tadeo Lozano, she has forged a remarkable career in the commercial and marketing field, standing out for her strategic approach and passion for mass media. Marketing and sales leader with more than 25 years of experience in the industry, specializing in developing innovative strategies and commercial media management.
She has worked in the two leading media companies in Colombia, RCN and Caracol, where she has led teams focused on the growth and success of projects. Her strategic approach and her ability to analyze markets have allowed her to contribute significantly in several initiatives.
Committed to social causes, her philosophy of life, based on authentic connection and love for what she does, guides her work in the social area, seeking to generate a positive impact on the community.
Martha Liliana Martin
A CPA with more than twenty years of accounting experience, with an emphasis on the analysis of financial information and the implementation of internal control improvements. Martha is highly skilled in teamwork and fast-paced work environments.
Martha is a proactive, creative and respectful professional with outstanding critical analysis and leadership skills. Her responsibility and commitment make her an effective leader in any team. As an accountant, she possesses exceptional numerical skills that guide companies to success, ensuring accuracy and efficiency in their financial operations.
Ethibet Orozco
Humanistic Psychologist with Gestalt approach, with diplomas and training in topics such as Detection and Psychotherapeutic Care of Sexual Abuse, Play Therapy and Child Grief, Mental Health Care of Children and Adolescents post COVID, Intelligent Construction of Emotions in Teachers and Positive Parenting at Home.
She has more than 15 years of experience teaching workshops to children and adolescents in social-emotional skills, training parents in positive parenting and training elementary school teachers in teaching strategies for group management. She also offers private consulting to children and adolescents, focusing on early stimulation and stimulation of executive functions in children with learning disabilities.
Claudia Montenegro Muñoz
Social Communicator-Journalist and Master in Strategic Communication, passionate about organizational and community communication. She has vast experience in the management of internal and external corporate communications, as well as in the design and execution of communication plans in social and organizational environments. She has solid knowledge in brand positioning and copywriting.
Claudia is a creative professional with outstanding leadership and teamwork skills, focused on meeting objectives and making strategic decisions. Her ability to combine creativity and strategy allows her to develop and execute effective communications that strengthen the image and presence of the organizations with which she collaborates.
Maria Alejandra Alegria
Lawyer with a focus on civil and family law, with diplomas and training in public law, alternative methods of conflict resolution, legal procedures for the incorporation of a company, settlement in comprehensive social security, and application of tax rules in micro and small businesses.
She has extensive experience in the planning of administrative processes, administration and portfolio recovery. Specialized in advising and drafting civil contracts, she has acted as attorney in civil and family proceedings, standing out in the judicial branch for her ability in the projection and support of writs and rulings, especially in tutelage actions and other administrative proceedings.
Women in Touch
Success Stories
Mission
Through technological solutions, community engagement, and cultural activities such as cooking and sharing recipes from different countries, Women In Touch seeks to bridge cultural and linguistic gaps, fostering inclusion, understanding, and economic opportunities. Its holistic approach ensures that immigrant women can thrive both personally and professionally, maintaining their cultural roots while contributing to their communities and society at large.
Vision
Women In Touch will contribute to a world where immigrant women are fully integrated into their new communities and empowered with skills and resources to thrive personally and professionally while celebrating and preserving their cultural heritage. Through its initiatives and projects, it will collaborate in creating inclusive societies where diversity is embraced and economic opportunities are accessible to all.
Our values
Empowerement
We believe in the power of education and resources to enable immigrant women to take control of their lives, fostering independence and confidence.
Inclusion
We are committed to creating a welcoming and inclusive environment where cultural diversity is celebrated, and every woman feels valued and supported.
Cultural preservation
We value the importance of cultural heritage and strive to provide opportunities for women to share and celebrate their traditions while adapting to their new environments.
Innovation
We embrace technological solutions to address the unique challenges immigrant women face, ensuring our approach is modern, effective, and scalable.
Team Work
We believe in the power of partnerships and collaboration with local organizations, governments, and businesses to maximize our reach and effectiveness.
Empathy
We strive to understand, share, and resonate with the feelings and experiences of others by showing compassion and actively listening to the unique challenges and perspectives of immigrant women.
Sustainability
We focus on creating sustainable programs that have lasting impacts, providing ongoing support and resources to the women we serve.
Community Engagement
We prioritize building strong and supportive communities through activities that foster interaction, such as cooking and sharing recipes, to help women maintain their cultural roots while integrating into new environments.
Objectives
• Provide mental health support and counseling to 500 immigrant women annually.
• Facilitate social integration through community events and workshops.
• Offer resources and training to help women navigate the Canadian system.
• Create pathways to economic self-sufficiency by providing women the necessary tools and knowledge to succeed in the labor market and contribute to their communities.
